Cookies
Last updated: 2026-10-15
This page lists what aperant.com stores in your browser and why. For how we handle personal data, see our Privacy Policy.
1. What cookies are
A cookie is a small text file a website stores in your browser. Here “cookies” also covers similar storage, such as local storage.
2. How we ask for consent
Strictly necessary storage is used without consent, because the site needs it to work safely (Norwegian Electronic Communications Act § 3-15). Nothing for analytics or marketing is stored on or read from your device until you accept. “Reject all” is as easy as “Accept all”.
Without consent, we still count visits without cookies: our analytics tool (PostHog) receives the page, your browser type and your IP address, turns them into a hash that changes every day, and stores nothing on your device.
The Google Ads tag also loads on every page. Until you accept marketing, its advertising consent signals are set to “denied”. In that state Google sets no cookies and gets no ID that recognises you later, but Google does receive your IP address, the page, where you came from, and that consent was not given. Google uses this to estimate how many sign-ups came from ads, without identifying anyone. This happens on every page view, also after you reject: rejecting keeps the signals at “denied”, it does not stop the request. If you accept marketing, Google cookies are set and work as normal.
3. What we store
This list is checked automatically every week against what the site really sets.
Strictly necessary
Needed for the site to work safely and to protect our forms. These cannot be turned off and need no consent.
| Name | Purpose | Type | Kept |
|---|---|---|---|
| __ph_opt_in_out_phc_P4MN7W7JhrQHemNmhPcEMQYYYMm6UGuqGgDSXMjmlGE | Tells our analytics tool whether you accepted analytics. Holds no ID.aperant.com (PostHog) | Local storage | Until you clear it |
| aperant-alpha-draft-v3 | Keeps your multiple-choice answers on the alpha form if you reload. No name, email or notes. Deleted when you send the form or close the tab.aperant.com | Session storage | Until you close the tab |
| cc_cookie | Remembers your cookie choice, so we do not ask on every page.aperant.com | Cookie | 6 months |
| cf_clearance | Set by Cloudflare when you pass its automatic bot check, so you are not checked again on every page.Cloudflare | Cookie | 30 minutes |
| theme | Remembers light or dark mode.aperant.com | Local storage | Until you clear it |
Analytics
Only after you accept analytics. They help us understand how people use the site, so we can improve it.
| Name | Purpose | Type | Kept |
|---|---|---|---|
| ph_phc_P4MN7W7JhrQHemNmhPcEMQYYYMm6UGuqGgDSXMjmlGE_posthog | A random ID that lets us see how one visitor uses the site over time. Stored as a cookie and in local storage.aperant.com (PostHog) | Cookie | 1 year |
Marketing
Only after you accept marketing. They measure which ads lead to sign-ups and let us show our ads to past visitors.
| Name | Purpose | Type | Kept |
|---|---|---|---|
| _gcl_au | Google Ads: links visits to ad clicks so we can measure which ads lead to sign-ups.Google | Cookie | 90 days |
| _gcl_aw | Google Ads: the ad click that brought you here (only set when you came from a Google ad).Google | Cookie | 90 days |
| aperant-ad-click | The ad click ID from the link you arrived on (Google or Meta), so a sign-up later in the same visit can be matched to the ad. Only after you accept marketing.aperant.com | Session storage | Until you close the tab |
| test_cookie | Google Ads: checks whether your browser accepts cookies (on Google's doubleclick.net domain).Google (doubleclick.net) | Cookie | 15 minutes |
4. Change your choice
You can change or withdraw your consent at any time. When you withdraw, the tools of that category stop and we delete their cookies stored on aperant.com. Cookies that Google or Meta keep on their own domains can only be removed in your browser or your Google or Meta account settings.
5. Block cookies in your browser
You can also delete or block cookies in your browser settings. If you block strictly necessary cookies, parts of the site, such as the forms, may stop working.
6. Questions
Email hello@aperant.com. Your rights are described in the Privacy Policy.